AI Implementation Lead · AI Deployment Strategist

Peter
Szabo

Most AI hires learn the business on the job. I learned it running four companies, then built the agents.

I start from the P&L, not the model. 10+ years as founder, CEO and CMO: $10M+ in own-company revenue from $0 with no outside funding, and 8 figures in verified client revenue ($100M+ estimated). In 2025–26 I replaced a 24-person fulfilment and ops team with 5 people and 25 AI agents doing the same work, and cut monthly payroll, software and AI cost by 85%. I know models, APIs and data well enough to build with them, and I lead engineers for deep builds.

Get in touch
Peter Szabo
Clients & partners — a handful of the brands I've worked with
Rustic Furniture OutletAscension BrandsLantern GearCarvedAdvanced MixologyCanvas VowsScarletto'sSpoonkTeam BeachbodyThe Dorchester ClinicHorizon PaymentsIllevityJennifer Bell BenefitsMonda GallerySave the GirlsRustic Furniture OutletAscension BrandsLantern GearCarvedAdvanced MixologyCanvas VowsScarletto'sSpoonkTeam BeachbodyThe Dorchester ClinicHorizon PaymentsIllevityJennifer Bell BenefitsMonda GallerySave the Girls
Dress CodeWhy Weight OnlineAmber LilyestromBSTRDCarolina Resorts VacationsClaudia G CollectionDave Taylor TrainingDesensuaDGD TransportDr. Cynthia ColonEyelashes StoreFran HarrisGet Maine LobsterGuerrilla ZenHealthy GlowDress CodeWhy Weight OnlineAmber LilyestromBSTRDCarolina Resorts VacationsClaudia G CollectionDave Taylor TrainingDesensuaDGD TransportDr. Cynthia ColonEyelashes StoreFran HarrisGet Maine LobsterGuerrilla ZenHealthy Glow
HellanbachHomeSite DirectiClinicJames CorwinLunde Auto SalesMary Henderson CoachingMountain LuxuryOWRS FirmThe Plumbing CoTooth BankTudor House TeaVision Lab ArtWant To Sell NowWyant PhotoYoga by JuliaHellanbachHomeSite DirectiClinicJames CorwinLunde Auto SalesMary Henderson CoachingMountain LuxuryOWRS FirmThe Plumbing CoTooth BankTudor House TeaVision Lab ArtWant To Sell NowWyant PhotoYoga by Julia
Why this profile

Code is now the cheap part.

Two ways to fill an AI implementation seat. Most candidates bring the code and learn the business. I bring the business, and I have already shipped the agents.

What most candidates bring

  • Strong code: Python, TypeScript, infrastructure
  • Has shipped features inside a product team
  • Learns the customer's business while deploying
  • Risk: builds what was asked, not what pays back

What I bring

  • 10+ years owning P&L, sales, marketing and operations
  • Replaced real roles with agents in my own company, with my own money on the line
  • Systems-level fluency: models, APIs, integrations, QA, cost
  • Explains the tech in business terms, from operators to the C-suite
AI writes the code. Someone still has to decide what it should do, and make it pay back.

AI now writes a large share of the code. What it can't do is sit with the business stakeholders, find the workflow that costs the most, rank the use cases by ROI, decide what a machine should own and what a person must keep, and drive adoption until the team trusts the result.

That is business acumen, and it takes a decade to earn. I have it from building four companies, and I have the technical fluency to build and ship the agents myself. For deep engineering, I lead developers rather than pretend to be one.

What I deployed

24 ops roles to
5 people and 25 agents.

AICommerce
AICommerce Group · Dubai · 2024–2026 · $0 to $5M in sales in 12 months across ~200 client Shopify stores. Scaled to a team of 50, then replaced 24 fulfilment and ops staff with 5 people and 25 AI agents doing the same work: monthly payroll, software and AI cost fell from $82K to $12.2K (−85%).
$82K → $12.2K
monthly payroll, software & AI: −85% (excl. commission-only sales)
24 → 5+25
fulfilment & ops staff to people + AI agents
~90%
of client fulfilment on agents
$10M+
own-company revenue, no funding
Client delivery

About 90% of fulfilment on agents

  • Product research, store and funnel builds, product uploads
  • Image and video ad creatives, ad launch and optimisation
  • Weekly client reports and competitor-ad tracking for every client
  • Agents draft client messages; a human approves
Sales & support

Agents on the phone and inbox

  • Voice agents that call leads, book appointments and hand off to closers
  • AI receptionists on the phone line
  • Follow-up by SMS, email and WhatsApp through the CRM API
  • AI order fulfilment and customer support
Internal operations

A company run by an agent org

  • Loom-to-delivery: a 15–20 min video brief becomes parallel work for leads and workers
  • Creative generation and campaign launch end to end
  • Live financial dashboard fed from our software and books
  • Every deploy tested in Playwright; agents find and fix bugs
Inside the agent org

Not a demo. My working company.

virAI
Founder · virAI · 2026 – present · Deploys AI employees across acquisition, fulfilment and operations on an agent org I designed: a CEO agent, department leads and workers, each on its own model, with humans on the approval gates.

Live screenshots, October 2026. Click any image.

AICommerce client app with specialist AI agents
AICommerce, built for clients. The AICommerce client app: custom specialist agents from acquisition to fulfilment to ops (store builds, ad creatives, copy, SEO and social), with an executive-assistant agent orchestrating the rest.
Agent org chart
Run internally: the agent org I built. A CEO agent, department leads and worker agents, each on its own model.
Agents and their models
Agents. Opus for judgment, Sonnet for builds, MiMo on Hermes for volume.
1 · Brief

Loom video

15–20 min walkthrough of the outcome I want

2 · CEO agent

Claude Opus

Flat-rate Claude Max plan; reads the transcript and every frame, delegates

3 · Leads

Claude Opus

Acquisition, ops, fulfilment: plan and review

4 · Workers

Sonnet + Hermes

Sonnet builds; Hermes on low-cost models handles volume

Projects that used to take a 10-person team a week now ship in 1–2 days with AI agents. Humans approve money and client-facing steps.

Task board of the agent org
Task board. Live work across the agent org: to-do, in progress, blocked, done.
How I deploy

Start from the P&L,
not the model.

The same loop I ran on my own company, and the one I would run inside yours.

01

Discover

Sit with the business stakeholders. Map the most expensive workflows in hours and money.

02

Prioritise

Rank the AI use cases by ROI. Decide what AI owns, what a human keeps, where the approval gates go.

03

Pilot

Agents, APIs, voice and data, wired into the tools the team already uses.

04

Scale

Pilot to production: QA on every release, a human on every money or customer step, adoption with the team.

05

Measure

KPIs: cost per task, hours saved, P&L impact. Then pick the next wave.

$50K+AWS CREDITS · ~4 MONTHS

The cost lesson. We burned $50K+ of AWS credits in about four months because nothing was routed by cost. Since then: frontier models only where judgment matters, flat-rate subscriptions over per-token billing, low-cost models for volume, daily spend caps per provider. Deploying AI is easy. Deploying it profitably is the job.

Hands-on, honestly

Technical enough to build it.
Honest about the rest.

What I do myself

First code at 11 (Visual Basic, simple HTML sites). Then I chose business as the higher-leverage skill.

  • ✓Design agent orgs, roles, model routing and approval gates
  • ✓Build and ship code daily with Claude Code
  • ✓Wire REST APIs, webhooks and MCP into agents and the CRM
  • ✓Deploy sites and serverless functions (Netlify, Cloudflare)
  • ✓Set up QA: Playwright checks on every deploy
  • –Not a senior software engineer. For deep builds I lead developers.

The stack I run

Chosen by cost and job, not by hype.

Frontier
Anthropic (Claude Opus, Sonnet), OpenAI, Google Gemini
Low-cost
MiMo, Kimi, DeepSeek
Orchestration
Paperclip, Hermes agents, OpenClaw (own, on AWS)
Automation
n8n, Make, Zapier
Voice & QA
ElevenLabs voice agents, Playwright
Commerce & ads
Shopify, Meta, TikTok, Google Ads, GoHighLevel
The commercial foundation

Ten years in marketing
is why I know what to automate.

I hired, ran and paid for these jobs long before agents could do them. That is where the judgment comes from.

2015 – 2019 · Singapore & USA

Leadevo, the performance marketing agency

A one-man Meta ads shop grown into an agency for 300+ clients. Built the media buying team, ran offer strategy, and advised founders scaling from six to seven and seven to eight figures.

$1.2Mrevenue in first two years
30,000+campaigns, 1,000+ ad accounts
2×Two Comma Club (2017, 2020)
2019 – 2024 · Online education

Source Hacker, the automated funnel

A fully automated evergreen webinar funnel that became a $2M/year business at peak, run by six people. My first company built on automation instead of headcount.

$2M/yrat peak, 6 people
4,000+students served
SilverStevie Award, customer service
Featured in Forbes, Inc., Entrepreneur, HuffPost, ABC, CBS and more
Featured in Forbes, Inc., Entrepreneur, HuffPost, ABC, CBS and Business.com.
Receipts

Stages, awards, a bestseller.

Peter Szabo on stage
Keynotes in the US and the Middle East.
Conference hall
Live event. Full room.
Two Comma Club awards
2× ClickFunnels Two Comma Club.
Amazon best-seller
#1 Amazon bestseller, The High Ticket Flood System.
Silver Stevie 2024
Silver Stevie Award, 2024.
Panel discussion
Speaking engagement.
The short version

Unconventional path.
Measurable output.

I didn't finish school. I chose business instead, and I've been building ever since: four companies, teams of 3 to 50, millions in ad spend. Then I spent two years putting AI agents into the work my teams used to do, and learned what pays back and what doesn't.

Based in Dubai (UAE Golden Visa, no sponsorship needed). Looking for an AI Implementation Lead, AI Deployment Strategist or Head of AI Transformation seat, in the US or the GCC, where the business problem matters as much as the code.

Verified figures only. Ad platforms keep about 3 years of data and I no longer have access to some older client accounts, so I quote what I can show.

Let's talk.

Hiring for AI deployment, or want agents running inside your business? Send me the workflow that costs you the most. My inbox is open.

Get in touch
me@peterszabo.co
virai.com
Dubai, United Arab Emirates